Steve's note: what follows is a guest blog post from Adam Wallenta, the owner of American Mule Entertainment, an independent comic book publisher responsible for a number of titles including the official Public Enemy comic book.
By Adam Wallenta
First off let me say that I love going to the San Diego Comic-Con. I have been attending as an independent publisher since 1997 and I have had a lot of success. I have met some of my best friends there. Made invaluable connections and learned a great deal. Most importantly, attending the con, provided a great opportunity to get my work out to the people and I have had the honor and pleasure of meeting some of the greatest fans and supporters a guy can ask for.
That being said, The San Diego Comic-Con has always been the hardest convention to sell books at, even back in my early days. It's a huge show with tons to see, do and spend your money on. Throw in the cost of admission for the attendees, hotel and travel costs and food and there isn't much money left over for fans to go out of their way to try new books. Even with a great product, you have to be an even greater salesman to get the attention of the fans and hope that they haven't spent all of their hard-earned money elsewhere.
