A few years ago, The Anti-Advertising Agency created the Bus Stop Bench Ad project, featuring one particular bench that plainly stated "you don't need it".

The bench ad project gave rise to the sticker project. Steve Lambert created stickers that proclaim "you don't need it" with a bold red arrow. Users are encouraged to put the free stickers on all kinds of advertising media in an effort to curb the crazy consumerism that's being marketed these days.

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